AI in CRE: Use It or Fall Behind

If you’re not using AI in commercial real estate yet… you may already be behind.

AI is transforming how investors analyze deals, manage assets, and uncover opportunities — turning massive datasets into faster, smarter decisions.

From underwriting to market analysis, firms adopting AI are gaining a real competitive edge.

But there’s a catch: it has to be used responsibly. Poor data, weak oversight, and “AI hallucinations” can lead to costly mistakes.

The takeaway? AI isn’t replacing expertise — it’s amplifying it.

Follow Maher Commercial Realty for more insights on how technology is shaping the future of commercial real estate.

Oron Maher

About the Author

Oron Maher

Founder & Broker-Director, Maher Commercial Realty

Oron Maher is the Founder and Broker-Director of Maher Commercial Realty, a Beverly Hills commercial real estate brokerage serving Greater Los Angeles and Southern California. A licensed California broker and attorney, he has completed more than $500 million in commercial transactions across multifamily, retail, office, industrial, and net lease, advising owners, investors, and institutions on acquisitions, dispositions, leasing, and investment strategy.

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